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CASE STUDIES
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Real World Success Stories: Transforming E-Commerce with Wawlabs
Explore how Wawlabs has helped businesses achieve remarkable growth and enhanced customer satisfaction through our AI-powered solutions. Discover the tangible results and insights from our collaboration with various e-commerce companies.
Case 1: DeFacto
Fashion Forward: Revolutionizing Online Shopping Experience
With a presence in approximately 500 stores across 100 countries, Defacto is a global clothing brand that has been shaping fashion for 20 years. Two years ago, Defacto sought to enhance its online shopping experience and partnered with Wawlabs to implement AI Search solutions. Initially focused on the Turkish market, our collaboration quickly expanded to include Defacto’s online stores in Germany, Egypt, Romania, Kazakhstan, Morocco, and Southern Iraq, thanks to the undeniable success of our initial efforts.
Defacto’s online platforms operate on their proprietary infrastructure, which posed a unique challenge for integration. However, our skilled team managed the process with precision, ensuring smooth integration and ongoing development across all platforms. Before partnering with Wawlabs, Defacto relied on Elastic Search but faced significant issues, particularly with zero-result queries and long-tail searches. These problems required extensive manual intervention, which was not only time-consuming but also impractical for managing countless search variations.
Wawlabs provided the solution Defacto needed. Our AI Search technology effectively addressed their search issues, delivering accurate and relevant results for complex queries. The introduction of 1-to-1 personalization and strategic product ranking further enhanced the user experience. As a result, Defacto experienced a substantial boost in click-through rates (CTR), conversion rates, and overall sales. By trusting Wawlabs, Defacto was able to elevate its e-commerce platform, offering customers a superior shopping experience and driving global growth.
26K
STUDENTS LEARNING
70+
LOCAL SCHOOLS
88+
VOLUNTEERS
Case 2: Karaca
Home Elegance: Optimizing Global E-Commerce for Kitchenware
Karaca, a leading brand in kitchenware, tableware, and home textiles, operates with a vision to become a global leader in its market. With 600 stores, 2,500 concessions, and online shopping channels spanning three continents, Karaca is a household name, particularly in Europe. As they expanded their digital footprint, Karaca faced the challenge of managing a growing product catalog and ensuring customers could easily find what they were looking for online. Initially, they attempted to handle search in-house, but as their needs evolved, they sought a more sophisticated solution.
Wawlabs stepped in, delivering AI Search and AI Recommendations tailored to Karaca’s unique requirements. Our AI solutions were integrated across their online stores in Turkey, Germany, Holland, England, France, and Romania, seamlessly aligning with Karaca’s existing infrastructure. The result was a significant enhancement in search accuracy and product relevance. Customers were not only able to find products more efficiently but also received personalized recommendations that drove cross-selling and up-selling opportunities.
The impact was clear: Karaca saw a substantial increase in customer engagement and satisfaction, leading to higher conversion rates and boosted sales. By partnering with Wawlabs, Karaca has successfully optimized its global e-commerce operations, providing a superior shopping experience that meets the needs of customers across multiple markets.
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26K
STUDENTS LEARNING
70+
LOCAL SCHOOLS
88+
VOLUNTEERS
Case 3: Teknosa
Tech Precision: Enhancing Product Discovery in Electronics
Teknosa, a leading technology retailer in Turkey, has long been a trusted source for electronics, from smartphones to home appliances. As their online store, powered by SAP Hybris, grew in scale, Teknosa needed a solution that could deliver more accurate and relevant search results, particularly for the tech-savvy customers who often searched for products by brand, model number, or specific features. Previously relying on Solr, Teknosa sought a more advanced partner and found that in Wawlabs.
Teknosa’s challenge was to ensure that their customers could effortlessly find exactly what they were looking for, even when queries included typos, varied brand names, or specific model numbers. Integrating Wawlabs’ AI Search with their existing SAP Hybris infrastructure, our team provided a solution that dramatically improved search accuracy.
Wawlabs’ AI Search technology excelled in understanding complex and diversified queries, ensuring that even when a specific product wasn’t available, customers were presented with equivalent alternatives. This capability was particularly vital in the tech retail space, where customers often search for products using detailed specifications.
The switch to Wawlabs brought immediate benefits. Teknosa experienced a significant increase in customer satisfaction, driven by more relevant search results and a smoother shopping experience. This boost in accuracy and user engagement translated into higher conversion rates, affirming Teknosa’s trust in Wawlabs as a crucial partner in their e-commerce evolution.
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26K
STUDENTS LEARNING
70+
LOCAL SCHOOLS
88+
VOLUNTEERS
Case 4: A101
Retail Excellence: Streamlining Grocery Shopping with AI
A101, Turkey’s leading discount market chain, has been a cornerstone in retail with thousands of stores across the country. As they expanded their online presence, A101 sought a partner to enhance their e-commerce platform, particularly in the areas of product discovery and navigation. They chose Wawlabs as their trusted partner.
Our collaboration with A101 focused on implementing AI Search and AI Browse solutions, perfectly tailored to their unique needs. Operating on their proprietary infrastructure, A101 presented specific challenges in terms of integration. However, our dedicated team ensured a seamless integration process, enabling their e-commerce platform to harness the full power of our AI-driven technologies.
Before partnering with Wawlabs, A101 faced difficulties in providing customers with intuitive product discovery and navigation, which often led to missed opportunities in conversion. With the implementation of Wawlabs’ AI Browse, A101 was able to dynamically create category and collection pages that perfectly matched user intent. Coupled with our AI Search, which accurately handled complex queries and product variants, A101 witnessed a significant increase in user engagement and efficiency.
With A101’s robust backend powered by Wawlabs, changes made behind the scenes are seamlessly reflected on the frontend in near real time, ensuring a consistently dynamic and responsive shopping experience for their customers.
The result? A101 not only improved the overall customer experience but also saw a marked improvement in conversion rates, affirming their decision to choose Wawlabs as a long-term partner in their digital transformation journey.
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26K
STUDENTS LEARNING
70+
LOCAL SCHOOLS
88+
VOLUNTEERS
Case 5: BKM
Literary Discovery: Transforming Book Search with AI
BKM, one of Turkey’s leading online book retailers, has been a go-to destination for readers seeking a wide range of books across genres. As BKM’s online presence grew, they faced challenges in ensuring that their customers could easily discover the books they were looking for, especially when dealing with complex or vague search queries. Powered by the T-Soft platform, BKM initially relied on Solr for search capabilities but found that it lacked the precision and relevance needed for their extensive catalog.
Seeking a more advanced solution, BKM partnered with Wawlabs to overhaul their search functionality. Our AI Search was seamlessly integrated with their T-Soft infrastructure, providing BKM with the ability to deliver more accurate and relevant search results. Wawlabs’ advanced natural language processing ensured that even when customers entered typos, partial titles, or author names, they were directed to the correct books. This capability was particularly important for BKM, as it allowed readers to discover new titles and authors more easily.
The transition to Wawlabs brought about significant improvements. BKM experienced enhanced customer satisfaction as users could quickly and effortlessly find the books they wanted. This boost in search accuracy not only improved the overall user experience but also led to higher conversion rates and increased sales. By partnering with Wawlabs, BKM successfully enhanced their online book discovery process, ensuring that their customers always find exactly what they’re looking for.
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26K
STUDENTS LEARNING
70+
LOCAL SCHOOLS
88+
VOLUNTEERS